The Sinus Geo Milieus® make the Sinus-Milieus® which are well-known in market research available for direct marketing purposes as well. Developed by our partner microm, the Sinus Geo Milieus®, are the target group currency for your direct marketing. They combine the target group model of the Sinus-Milieus® with the microgeographical data system of microm, meaning that the Sinus-Milieus® can be used for locations as well. They therefore constitute a unique combination of market research and micromarketing.

 

Using Sinus Geo Milieus®, it is possible to select and target all Swiss households not only in accordance with sociodemographic criteria, but also in accordance with psychographic criteria. The benefits are obvious. After all, you need more than a selective view of sociodemographic data such as age, level of education or income in order to be able to describe the variety and individuality of consumers with sufficient accuracy. These factors alone all too frequently lead to false conclusions and, therefore, bad investments in marketing.

 

The basic surveys which represent the groundwork for Sinus Geo Milieus® were carried out in telephone interviews involving over 10´000 people selected exclusively according to the random sample principle.