Interviews with Swiss marketing managers have shown that target groups are frequently determined in accordance with purely sociodemographic criteria or simply on the basis of a “gut feeling”. The Sinus Geo Milieus®/Sinus-Milieus® supplement existing methods and thus help us to gain more detailed and precise knowledge.

 

Only those who can analyse their customers in a differentiated manner and, consequently, target them specifically, will be in a position to fully exploit the existing customer potential. Our consumer database ch-privat® will assist you with this.

 

A comparison of existing address data with the Sinus Geo Milieus® provides significantly more meaningful data and, therefore, the best conditions for less wastage in direct marketing.

 

Anybody who finds himself and his lifeworld reflected in a mailing feels that he is being treated as an individual and will therefore be much more willing to respond. Our experience of using Sinus Geo Milieu®-optimised addresses has already demonstrated considerable improvements in reactions.

 

Companies can work with the Sinus Geo Milieus®/Sinus-Milieus®, without having to carry out their own market research. This is made possible by linking your own customer database with our consumer database ch-privat®.

Whilst Sinus-Milieus® have already been used successfully for TV, we are now, for the first time, making it possible to use them exclusively for direct marketing as well.