The Sinus-Milieus® are the result of more than three decades of social science research by the market research institute Sinus Sociovision. The determination of target groups is based on an empirical analysis of the world in which our society lives and groups together those people who have similar attitudes to life, ways of life and value priorities. The Sinus-Milieus® therefore provide marketing people with more information and better decision-making aids than conventional target group approaches. More detailed information regarding the Sinus-Milieus® can be found at www.sociovision.com.

 

The Sinus Geo Milieus® combine the data system of our partner, microm, with this tried and tested target group model. As a result, the statistical probability of the existence of the individual Sinus-Milieus® is shown for each house in Switzerland. The Sinus-Milieus® can therefore be used for direct marketing applications as well as for spatial planning.

 

Do you have any questions regarding the Sinus Geo Milieus® and Sinus-Milieus®? We would be happy to help you: