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Sinus Geo Milieus®
An overview of the milieus
Established
Post-materialist
Modern performer
Traditional middle class
Modest traditionalist
Status-oriented
Mainstream middle class
Consumption-oriented
Experimenter
Escapist
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GTC
Modest traditionalist
Rural worker culture. Church and community act as a framework.
Age and living situation
Main age range over 50 years
High proportion of women due to age (60%)
Mostly married or already widowed
Education
Basic educational achievements
Frequently did not complete an apprenticeship
Profession
Ordinary employees and workers, farmers
Many housewives and pensioners (62%)
Income
Rather low level of income
One of 610 000 modest traditionalists
