KünzlerBachmann Directmarketing
KünzlerBachmann Directmarketing   KünzlerBachmann Directmarketing   KünzlerBachmann Directmarketing
 

Post-materialist

 
Sitemap
Disclaimer
Privacy Statement
Imprint
GTC

 

 

 

Mainstream middle class

 

The status quo-oriented mainstream desires security.

Age and living situation

  • 30 to 60 years old, main age range: 30 to 50 years
  • Predominantly women : 60%
  • Frequently households with 4 and more people, including
    children

Education

  • Average educational achievements
  • Frequently apprenticeship or full-time technical college

Profession

  • Medium-level employees and civil servants
  • Many housewives

Income

  • Average to high incomes

 
   

BuergerlicheMitte

One of 970 000 of the mainstream middle class