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Sinus Geo Milieus®
An overview of the milieus
Established
Post-materialist
Modern performer
Traditional middle class
Modest traditionalist
Status-oriented
Mainstream middle class
Consumption-oriented
Experimenter
Escapist
Delimitation Sinus Geo/Sinus
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GTC
Experimenter
The creative, individualistic youth milieu is frank and strives for self-development.
Age and living situation
Main age range under 30 years old
3 to 4-person households; but also
1-person households are overrepresented
Education
Average and higher educational achievements
Frequently still at college or in vocational training
Profession
Many ordinary and managerial employees
Some self-employed
Income
Rather low
One of 360 000 experimenters