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Sinus Geo Milieus®
An overview of the milieus
Established
Post-materialist
Modern performer
Traditional middle class
Modest traditionalist
Status-oriented
Mainstream middle class
Consumption-oriented
Experimenter
Escapist
Delimitation Sinus Geo/Sinus
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GTC
Established
Self-confident, social elite with the highest level of lifestyle.
Age and living situation
Main age range: 30 to 60 years
Women are slightly overrepresented: 57%
2 to 4-person households, some with children
Education
High educational achievements
High proportion of graduates
Profession
Self-employed and entrepreneurs
Qualified employees and civil servants
Income
Highest income compared with the various milieus
One of 550 000 establisheds
