KünzlerBachmann Directmarketing
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Post-materialist

 
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Established

 

Self-confident, social elite with the highest level of lifestyle.

Age and living situation

  • Main age range: 30 to 60 years
  • Women are slightly overrepresented: 57%
  • 2 to 4-person households, some with children
Education
  • High educational achievements
  • High proportion of graduates
Profession
  • Self-employed and entrepreneurs
  • Qualified employees and civil servants
Income
  • Highest income compared with the various milieus

 
   

Die Arrivierten

One of 550 000 establisheds