Materialistically-oriented, modern, lower class. Frequently feels downgraded socially.

Age and living situation

• Broad age range between 30 and 60 years old
• Predominantly male milieu (58%)
• Predominantly 1-2 person households (75%)
• Many single parents; highest proportion of divorcees

• Basic to average education

• Predominantly trained and untrained workers, but also many ordinary employees

• Low to average incomes