Much more important than the addresses, though, are the people behind them. Consequently, address distributors have always been particularly skilful at allocating information to an address which is both as comprehensive and relevant to marketing as possible.

 

For this reason, KünzlerBachmann created the ch-privat® database which covers the whole of Switzerland, as long ago as the mid 1970s. The database is updated every single day and is available as a comprehensive data source for generating new customer relationships. It forms the core of our activities and is one of the most comprehensive consumer databases in Switzerland.

 

We go to great lengths to maintain ch-privat® on a daily basis and manage the database as part of our ISO certification and GoodPriv@cy® rating, in order to ensure that the data is always up-to-date. In addition, ch-privat® serves as a basis for the additional information of the Sinus Geo Milieus®.