More hits in direct marketing.
All marketing managers want to have access to as much information as possible regarding a target person or target group.
We have responded to this wish by assigning as many criteria as possible to each address in our consumer database, ch-privat®. Thanks to the high quality of the addresses, it is possible to make exact selections which can be used to target consumers on an even more individual basis and more in line with the target group.
Nowadays, modern and integral target group marketing operates in accordance with the motto “Quality instead of quantity”, which means that the conditions of mailings are optimised and customers are therefore addressed in a more targeted and more personal manner.
Quality clearly comes before quantity – and this pays off for you.
Target groups can also be found amongst business addresses.
Companies wishing to establish new business relationships also require information which is as accurate as possible regarding target markets, area of business, sizes of businesses and numbers of employees.
As part of our close cooperation with our partners in the business address field, our business addresses benefit from constant updating of the groups of data allocated to a company. This is helpful when establishing new business relationships and upgrading existing customer data.