More customer knowledge in direct marketing.
The term analytical CRM is used to denote target group optimisation with the aid of analytical, or mathematical-statistical processes.
Our analysis tool Swiss Profile Analyzer® is such a process and evaluates your clientele according to various sociodemographic and psychographic characteristics. This makes it possible to illustrate typical customer profiles and determine affiliated target groups based on your existing customers.
Swiss Profile Analyzer® allows you to detect remaining potential.
It is one thing to know the profile of your own customers, being able to exploit the remaining potential is another. We relate all the characteristics investigated to the people existing in our ch-privat® data warehouse, thus making it possible to detect any remaining potential.
Swiss Profile Analyzer® shows you where your customers live.
Our Swiss Profile Analyzer® examines your clientele according to values which are of relevance to marketing, measures these against the average for the whole of Switzerland and shows the deviations in the form of graphs. This means that you can immediately see where your customers live. We can provide you with an analysis of your clientele from a practical viewpoint, illustrated with meaningful graphics.
And, in addition, the scoring analysis.
KünzlerBachmann also uses scoring analysis in order to specify target groups. This highly complex mathematical-statistical process makes it possible to forecast how customers are likely to behave by evaluating past data.